THE SUSTAINABILITY WE LIKE

Sustainability is a choice and a commitment for us at CPC Inox, which we want to pursue with specific projects. Fortunately, more and more companies are now accelerating and focusing on environmental sustainability. This is why we have decided to introduce in 2022 the monthly column “The sustainability we like“, to share with all of you virtuous and green projects developed by other companies.

It’s true, we may be playing at home here. We couldn’t help but start with the Cardinali family farm, an expression of our founder’s real commitment to the environment. Podere Vito Cardinali, a farm in Morro d’Alba, produces evo oil and Castelli di Jesi Verdicchio wine in full respect of natural, non-chemical cultivation. The eco-sustainable approach, which favours the maintenance of a healthy workplace for the community while respecting the balance of nature, is also expressed through the reduction of water waste, with the creation of wells to collect rainwater and the reuse of groundwater for irrigation and maintenance of the fields. Much of the energy used at the Podere is also generated by the numerous photovoltaic systems.

With its project to raise awareness of the importance of reducing CO2 emissions, “Still we are not there yet”, the Parma-based company reaffirms its commitment to achieving “Net Zero Emissions” by 2030. The initiative aims to educate on the need to engage the public and businesses in creating the most sustainable future possible. By downloading the Davines app, users can find out how much CO2 eq they would save by adopting sustainable daily practices.

Procter&Gamble and WWF together to protect the environment. P&G has set itself ambitious sustainability targets for 2030: zero greenhouse gas emissions, make packaging 100% recyclable or reusable, and reduce the use of virgin plastic by 50%. Some goals have already been achieved: no production waste goes to landfill, emissions have been cut by 52% and water consumption by 27%, while 30% of energy comes from renewable sources and the use of recycled resins in packaging has doubled.

PepsiCo’s “Positive Agriculture” programme is committed to regenerative farming practices on 7 million acres of land (nearly 100% of the land used worldwide to grow the raw materials needed by the company). This will reduce emissions by 3 million tonnes of greenhouse gases by the end of the decade and bring us closer to zero emissions by 2040.